Copywriting: A Minefield of Horrid Translations It is difficult enough to write good copy in one’s own language. The first struggle is combining the commercial mindset with the creative mindset. Stereotypes Read More » November 14, 2016
The Importance of Localization in Advertising Campaigns On this blog we have often insisted about the importance of hiring a professional translator when in need of a translation. And we have also Read More » May 16, 2014
What Are the Differences Between Translation and Transcreation? “Transcreation” refers to the process of taking a message created in one language and transporting it to another language. This word is not a synonym Read More » November 20, 2013