In recent years, blogs have become a popular way to communicate personal and business information to a massive audience through the internet. They have made it easy for individuals and corporations to pass information to a global audience.
However, one issue that most bloggers face, especially those with a global audience, is the need to translate their blogs to suit the language needs of the target audience. So, do you really need to translate your blog? Let’s find out.
Understanding the Basics of Blogs
Before diving deeper into the question of whether or not you need to translate your blog, let’s first understand the basics of blogs.
A blog, shortened version of a weblog, is an informational website or online journal where individuals and corporations display information in reverse chronological order, the latest blog posts appearing first, at the top.
Typically, there are no limitations as to who can use blogs. Blogs are open to anyone, including educators, marketers, business experts, health experts, travelers, and lifestyle coaches, to mention just a few.
Blog content creators, popularly known as bloggers, use blogs to educate, market, inspire, share personal experiences, and make money depending on the type of blog they’re running. Blogs are also used to help companies rank on search engines as well as attract visitors and turn them into leads.
There are different types of blogs: personal blogs, financial blogs, affiliate or review blogs, corporate or business blogs, travel blogs, fashion blogs, etc.
Having understood what blogs are, the different types of blogs and their uses, let’s now look at who would want to translate their blog and why.
Reasons Why You Need to Translate Your Blog
If you are debating whether or not to translate your blog, here are the top reasons why you should consider translating it:
- You have a multilingual website, which often includes a blog
- You have high traffic from other countries often accompanied by high bounce rates
- Your competitors have multilingual blogs
- You’re willing to invest in a long-term, high-return strategy
- You are looking to create and maintain a global audience
- You’re looking to boost your SEO ranking (which is what most bloggers look forward to)
- You want to make your blog user friendly and increase traffic
Factors to Consider When Translating Your Blog
After spending a lot of time and resources writing your original blog, it would be a waste if you don’t capture its full value in the translated content. So, here are the vital factors you need to take into consideration when translating your blog:
- Research
Before you begin translating your blog, you need to research the language you should translate it to. Obviously, there are thousands of languages globally, and you can’t translate your content to every language. So, it’s advisable to look at the regions where most of your international traffic comes from. You can also look at the language needs of the area where you want to introduce your brand.
- Budget
When researching the language, consider looking at the estimated translation costs. If you are planning on using automated translation tools, you might not get the best results. The best way to go about translating your blog is by hiring professional translators who may also have experience in globalization services.
Working with professionals who understand all the nuances of keyword research and SEO helps make your content relevant in the new language.
- Post Title
Expressions and word combinations that work well in one language may not make sense in another. So, it’s advisable to use professional or native translators who know how to adapt titles to fit into the target audience’s language.
- Links to Post
Review all the links in your blog. Ensure the language of your post is similar to that of the page to which the links direct the reader.
- Tags
You should also translate meta tags and other tags in your original content to give the readers a seamless browsing experience. Professional translators will be of great help here.
- Call to Action (CTA)
Don’t overlook your CTA. A well-translated CTA increases the number of clicks and leads.
If you are looking for a professional, reliable, and affordable translation agency to handle your blog translations, look no further than Trusted Translations. We are a globally recognized multilingual translation and interpretation agency with the ability to translate to and from over 200 languages, thanks to our team of more than 10,000 expert linguists.
We are here to offer a smooth and successful blog translation experience.
Photo credit: inspirexpressmiami from Pixabay
