Why Translating to Spanish Is Crucial for Global and Local Success

As an official or national language in 21 countries, it’s no surprise that Spanish is an extremely popular target language when translating from English. According to the Cervantes Institute’s “Spanish in the World” yearly report, as of 2021, there are approximately 493 million native Spanish speakers in the world—a number that grows to an incredible 591 million once speakers with more limited fluency are included.

Thanks to this expansive network of speakers, Spanish holds enormous (and ever-increasing) value in global business. The U.S. Hispanic market alone has a GDP of over 2.7 trillion dollars, greater than that of countries like France and Italy and one of the three fastest growing in the world. At the same time, Latin America has become a promising hotbed for economic growth; in early 2022, Colombia, Chile, Brazil, Peru, and Mexico were five of the world’s six top-performing emerging stock markets.

The message is clear: businesses, organizations, and individuals should seriously consider translating key English content into Spanish. Even if you’re not sure you want to expand to foreign markets or which ones, Spanish translation can help grow your reach to domestic users and buyers. In fact, advertisers that spend actively on Spanish Language networks (like Univision) see a 39% higher return on ad spend (ROAS) than brands that do not spend on Spanish language services.

Going the extra mile to provide tailored content in Spanish will greatly appeal to your Spanish-speaking and multilingual customers, maximizing your ROI and earning you an important competitive edge.

Trusted Translations’ Spanish Expertise

At Trusted Translations, we have developed extensive expertise in English to Spanish translation and are considered the industry’s leading authority.

Over 500,000 professionals access our content every month to improve or enhance their communications with the Spanish-speaking market. Our clients include the most reputable institutions across a wide range of industries, such as NASA, the U.S. government, Pfizer, ESPN, Bank of America, and Google, as well as numerous law firms, top universities, and nonprofits.

With over 5,000 linguists specialized in English to Spanish translation, we understand the nuances of the world’s many variants of Spanish. We will work with you and your organization to select the most effective choice of Spanish for your project. Our translators will provide not only the linguistic fluency but also the cultural awareness and industry-specific knowledge you need.