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The Spanish language has evolved over thousands of years across many continents. Hence, many variations and "dialects" of the Spanish language have emerged and are in use across the globe. This presents an interesting situation for anyone that seeks to target all or part of the Spanish-Speaking market. It provides an opportunity to tailor a particular translation to target a very specific group, making your communication more effective. However, if your intention is to target a broader audience of Spanish-Speakers, you will need to use a "neutral Spanish" that will be accepted and understood by the entire Spanish-Speaking population. This can be a challenge given all the different local expressions and variations in the Spanish language depending on each country. Specifically, it utilizes more generic terminology and avoids the use of colloquial and more informal phrases that vary from country to country. It also takes into account terminology and phrases that may be considered offensive in certain countries. Prior to sending a document, text or media file for translation, one of the most important decisions will be what type of Spanish should be used. While Spanish is considered to be a uniform language, it has "dialects" and forms of usage depending on your target audience. People from different countries speak different "versions" of Spanish. For example, certain Spanish words used in Spain can be considered offensive in Latin America. The question then becomes what type of Spanish should you use? At Trusted Translations, we will work with you to help you answer this question. The decision will depend on a variety of factors, including target audience, budget constraints, the type of product, the particular country and the overall communication objectives of your organization. Our team of professional Spanish translators will examine all the factors and recommend whether your text should be in a "Neutral Spanish" or in a particular localized version of Spanish for a specific Spanish-speaking market. Trusted Translations understands the challenges in dealing with Neutral Spanish and is one of the few companies that has expert Spanish Translators in almost every major Spanish Dialect. Our Spanish translators are trained in translating to and from neutral Spanish, thus ensuring that your translated text is accepted and understood by all Spanish speakers. This can be extremely important as you try to use the same Spanish translation in various markets. Having a well translated document in neutral Spanish can also save you the expense of localizing the text to fit every target country. Should you use a Spanish Dialect?At the request of our Clients, Trusted Translations will provide a more a tailored solution that can help target a narrow set of speakers from a specific region. For example, Trusted Translations can translate into an Iberian Spanish, Latin American Spanish, or US Hispanic Spanish. Many companies want to target a territory and prefer a Spanish that is neutral across a specific geographic region, such as Latin America. Trusted Translations generally recommends you use a Spanish that is understood and accepted by nearly all the Spanish speakers. However, if you need to address and communicate with a particular market, you may want to localize certain documents and interfaces, such as Spanish manuals, Spanish Software user interfaces, Spanish websites, Spanish legal documentation, Spanish technical specifications, etc. Our expert Spanish Project Managers will work with you to decide which is the best option depending on your objectives and resources. |
